McDonald's Branding

This social media campaign for McDonald’s Canada promoted the limited-time “Bestie Bundle,” celebrating friendship through meals and collectibles. I designed playful, platform-optimized content for Instagram and TikTok, focusing on trend-driven visuals that encouraged engagement and sharing.

Client

McDonald's Canada

Industry

Food & Beverages

Service

Social Media Campaign

Duration

2 months

McDonalds
McDonalds
McDonalds
Social Media Creatives 2
Social Media Creatives 2
Social Media Creatives 2
Branding
Branding
Branding
Instagram Stories
Instagram Stories
Instagram Stories

Conclusion

The McDonald's Social Media campaign transformed a simple meal deal into a social experience, strengthening brand affinity through authentic content and communal participation. By centering on friendship and everyday joy, the project demonstrated how thoughtful design and collaboration can turn McDonald’s into a valued social companion on mobile.