McDonald's Branding
This social media campaign for McDonald’s Canada promoted the limited-time “Bestie Bundle,” celebrating friendship through meals and collectibles. I designed playful, platform-optimized content for Instagram and TikTok, focusing on trend-driven visuals that encouraged engagement and sharing.
Client
McDonald's Canada
Industry
Food & Beverages
Service
Social Media Campaign
Duration
2 months
Conclusion
The McDonald's Social Media campaign transformed a simple meal deal into a social experience, strengthening brand affinity through authentic content and communal participation. By centering on friendship and everyday joy, the project demonstrated how thoughtful design and collaboration can turn McDonald’s into a valued social companion on mobile.